Monday, January 14, 2008

Getting to Know You...

My greatest fantasy, still, is riding the 1 line in New York and seeing someone reading my novel and being able to ask if she liked it.

At this rate the book will be done in about 25 years and I'll be too old to get down the subway stairs, but I do have the honor of learning pretty immediately whether we are doing a good wine job or not.

This past Saturday we released Fiore della Vita, an estate-grown Barbera to members of our Collector's Circle wine club at a party to commemorate the wine's debut. 177 club members joined us and I got a lot of valuable feedback.

Our Club members are truly the foundation of our business. For a small winery like ours, there is too little love in the wholesale end of the business...and I mean that literally. One of the most valuable things we can know is if we are creating the right kind of experience for those most enthusiastic about our wines. In the "broad market" the only real indication of "success" is getting another order from your distributor, but even then, you don't have any real sense of how the wine drinker feels about the wine...what pleasure, if any, it gave him.

Every day our club members and guests to the winery teach us more. Every day we get the opportunity to take the bad with the good, face-to-face...and do better the next time. And in a business setting, where real connections are hard to make, this is best kind of interaction we can have.

So, keep it up, make us better...let us know how we can provide an extraordinary experience for you.

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