Sunday, December 30, 2007

The Perfect Pillow

Just saw a great movie last night, an Irish film called Once. Small budget, made with great passion, and if you like music...incredible soundtrack. The acting was done by amateurs (both leads are musicians), there were no special effects, the performances were not actor-ly (but just what was called for!). What struck me right about the movie, and I felt this way about Lost in Translation the first time I saw it, was the absolute perfection of the tone of the movie.

There was a feeling about the movie that was just so authentic and natural and proportionate that to tweak any part of it would have been like drawing a mole on the Mona Lisa. Knowing when to leave well enough alone is one of the hardest things, though.

I fret a lot about this viz. the tasting experience we try to give our guests. It's not just the wine or just the staff or just the sign out front or the is ALL of these things in a balanced, appropriate mix.

We strive to have just the right pillow in the chair (in a figurative sense, of course) for everyone who comes to visit. We don't want any discordant tone to interfere with the stories we are trying to tell through the wines we make.

What is most important to you in a Tasting Room experience? What is your perfect pillow?

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