When business is off for one part of an industry, the negative ramifications are usually felt up and down the chain. Sales for high-end wines have been hit the hardest in the current economic downturn. The total volume of wine is right where it was in 2008, but price points tend to drop as disposable income diminishes.
Where the silver lining lies is in new opportunities for purchasing fruit. La Rochelle Winery will be getting a couple of tons of Pinot Noir from a new site in the Santa Lucia Highland called Soberanes Vineyard. This site was planted and is being farmed by the same people behind Garys', Pisoni, and Rosella's vineyards...three of the best sites in the world.
Rosella's Vineyard (pictured right) one of the top Chardonnay sites in the Santa Lucia Highlands. Coupled with the Sleepy Hollow Vineyard fruit from which we made wine for the first time in 2009, Merrillie is poised to begin her new life as a Chardonnay-only brand in 2011 with a stable of some of the top Chardonnay vineyards in the state.