Thursday, July 31, 2008

Back to the Beginning

To find the killer of his father, Inigo Montoya follows the advice of fellow n'er do well, Vizini, and "goes back to the beginning."

To reclaim our Cabernet soul, we are going back to our original mission of focusing our attention on producing world-class, small-lot Cabernets that tell a story about a special place. While our production has never been large compared to more well-known brands, we will be concentrating a lot more energy in sucking the marrow from our Cabernet sites to provide the biggest small "wow" we can.

Beginning with the sold-out releases of our first two Premier Cabernet Collection wines (Ghielmetti Vineyard, Clone 4 and Smith Ranch, Clone 8) in November, our goal is to produce 4-5 Cabernets per year that our indelibly linked to a site and philosophy of winemaking. While the first two wines released this year number fewer than 30 cases in production, the PCC wines released next year will be in the 50-case range.

Smallness has its advantages. We strongly believe in a business model that favors the face-to-face transaction: we like to know who is drinking our wine and whether we succeeded in its production. We can't know this if we are producing thousands of cases of wine. We also like to be able to offer our club members and winery guests something unique and new each time they come to visit. Most importantly, though, is the ability to control more of the things that bear directly on quality.

Our goal has always been to produce Cabernet as great as any in the world. Going back to this original impulse, this first commandment, will give us the opportunity to succeed or fail.

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